A REVIEW OF 40 YEARS OF HISTORY AND LIFE

< The Sephora Saga
20
13

Sephora is reinventing itself

January:

- launch of the new communication platform Where Beauty Beats.

- Opening of the flagship Nanjing Road of 1500m2 in Shanghai.

- Deployment of the MySephora program.

February: opening of the first Gift Factory on the Champs-Elysées.

May: launch of the new employer brand campaign "Come sephorize the world with us".


July: launch of the service Color Profile in partnership with Pantone.
20
12

Launch


Launch of the shopping website sephora.it.


February: relaunch of the bath line.


May: opening of the first Sephora in Denmark.
20
11

Opening




Opening of the Malaysian flagship in Kuala Lampur.

More than 107 store in China.

June: participation in the beauty island in Russia.

October: opening of the Sephora in Mexico.


Partnership with the association "Toutes à l'école".

20
10

Opening


Opening of the Italian flagship in Milan, Corso Vittorio Emanuele.

20
10

Sephora arrives in Latin America

Sephora sets out to conquer Brazil and Mexico.

20
08

Sephora in South Asia

 

South-East Asia finally gets a look at Sephora Beauty goodness. The
inaugural Sephora University opens the same year.
20
07

Launching of the first HR Blog


HR? Did you say HR? Sephora launches the first HR blog. And continues to expand into the Middle East.

20
06

Welcome to Saint-Germain des Prés


Sephora shakes up the St Germain des Prés quarter in Paris with the first Sephora Studio.

20
05

Beauty Bars boom


A boom year sees the arrival of beauty bars, launch of the hugelypopular Sephora website, and expansion into China.

20
04

Go forth in beauty


The world of cosmetics is rocked as StriVectrin and other exclusive brands come on board, and the naughty rubber duck sex toy -now the stuff of legend- appears in stores. Two good reasons to proclaim a new slogan: "Goforth in beauty".

20
03

Customer service and loyalty program

Building on a history of solid customer relationships, the brand launches its state-of-the-art customer service and loyalty program.

20
02

Beauty is a language

"Beauty is a language"… The brand speaks up with a new slogan.

20
00

Sephora comes to Romania and Greece

The women of Romania and Greece have Sephora beauty brought to their doorstep.

19
99

A shop in the U.S


The brand crosses the Atlantic to set up shop in the US.

19
98

International Expansion


Sephora expands internationally into Portugal, Poland, Spain and Italy.

19
97

LVMH buy the beauty


LVMH buys the beauty (brand).

19
96

Oh Champs-Elysées!


A flagship store opens on the Champs Elysées, in Paris. In a noteworthy development, it gets more visitors than the Eiffel Tower.

19
95

Launching of the Sephora Brand


The Sephora brand is launched with a debut Bath & Body line. A major milestone!

19
93

Mandonnaud buys Sephora

Mandonnaud buys Sephora. 38 stores + 12 Shop 8 perfumeries = beauty comes to the masses.

19
79

Shop 8 expansion

Women are addicted to Mandonnaud’s concept: a dozen more Shop 8 stores are opened.

19
69

Dominique Mandonnaud story

Dominique Mandonnaud opens Shop 8, his first perfumery-like-no-other, in Limoges, France. His philosophy? To finally allow customers to touch, smell and try on products. It was hailed as a beauty(ful) revolution.Dominique Mandonnaud opens Shop 8, his first perfumery-like-no-other, in Limoges, France. His philosophy? To finally allow customers to touch, smell and try on products. It was hailed as a beauty(ful) revolution.

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